What is Fred, your family assistant?
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Fred is the UK family assistant at hellofred.ai: a one-to-one WhatsApp contact built in London, not an app. You forward the school email, snap the letter or leave a voice note; Fred remembers the family, files the dates into the calendar you already use and reminds the right parent at the right time. First month free, then £19.95 a month per household.
How private is it really?
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A small team can read conversations to keep the service running and make Fred better. Beyond that your messages stay in your account: never shared with other families, never sold, never used to train a model. Fred never connects to your inbox, only sees what you forward, and never posts in your group chats.
What does it cost?
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£19.95 a month for the whole household — the early-adopter rate for the September early release, reduced from the £49.95 it will be — after a free first month we don't take a card for. We send a heads-up a week out and the link on the day the free month ends. Ignore it and Fred stops; nothing is charged either way.
What if I have a partner?
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Add them. You each text Fred from your own number and he treats you as one household: shared calendar, shared memory, reminders that reach you both. There's a page for the person being added so they arrive knowing what it is.
Does my partner have to be into this?
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It works for one person and better for two, because that's the point. Fred keeps no scoreboard and reports on neither of you. Most households start with one and add the other in the first fortnight.
We're not on Google Calendar. Does Fred still work?
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Yes. Fred connects to Google and Outlook calendars directly — he reads and writes both. For anything else it's two easy steps, one per direction: subscribe once to Fred's calendar in iCal, Outlook or Google and his events appear on your phone from then on; and send him a share link to any calendar you want him to see — iCloud, the school's published calendar, sports clubs.
What can't it do yet?
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It won't ring the dentist, click through school portals, or message anyone on your behalf. You forward, Fred organises, tracks and reminds. English only, UK families first.
What are the fair-use limits?
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Fred has a daily and a monthly ceiling on how much work he can do for your family — set well above what day-to-day family admin uses, so most households never notice them. If you do reach one, Fred tells you plainly and pauses until the next day (or the 1st for the monthly one) — nothing is lost, and he warns you before the monthly limit, never after. If your household is hitting them often, reply to Fred and we'll sort you out.
What happens to our data if we cancel?
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The account and everything in it is deleted. You can also ask Fred to forget something, or everything, at any point before that.
Does Fred join our family WhatsApp group?
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No, and that is by design. Fred is a contact, not a group member: each parent messages him one-to-one from their own number, and what one of you tells him the other can see. He never reads or posts in your group chats; forward him the one message that mattered and he takes it from there.
Who makes Fred, and where?
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Fred is built in London by Adam, a working parent with two children at two different schools. The first lines were written on 11 July 2025 and every version has run his own family first. UK families first, in English.
Is this the same Fred as fred.family?
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No. This Fred lives only at hellofred.ai and has no connection to fred.family, a separate and unrelated product, or to any other product called Fred. If it isn't hellofred.ai, it isn't this Fred.
